TEKKEN 8
Learning Moves in Real Life
Bandai Namco
The Brief
For the release of TEKKEN 8, Bandai Namco wanted to bring the game to life in a thrilling live-action video, featuring some of the best TEKKEN players in the UK.
Leaping from screen to reality, the players were tasked with mastering their favourite characters' epic moves in an MMA Dojo. This electrifying concept aims to blur the line between virtual battles and physical mastery, celebrating TEKKEN's legacy with every punch and kick.
The Creative
Our creative concept took flight at London's Red Bull Gaming Sphere, where we first showcased the players' exceptional gaming talents as a prelude to their real-world challenge.
The journey continued in an MMA dojo, transforming gamers into fighters as they trained to execute their favorite TEKKEN moves against a seasoned coach.
The Result
The final edit masterfully blends key TEKKEN 8 gameplay, visual effects, HUD elements, iconic music, and immersive sound effects, crafting a visceral experience that resonates deeply with fans, merging the realms of gaming and martial arts in an unprecedented showcase.
Premiered during the TEKKEN 8 UK launch event in the SAMSUNG KX building, later shared online to overwhelmingly positive reception, the final film was a huge success.